> In 2009 AARP renewed our commitment to helping
millions of AARP members transform the second half of
their lives. Together we worked to make this a time of
personal growth, fulfillment and security.
Services and Discounts
Focusing on members’ needs, AARP Services,
Inc. introduced a number of programs aimed at
saving members money on everyday purchases,
as well as improving their wellbeing through
health and financial services.
In a year when members needed to stretch every
dollar, their overall usage of discounts grew
nearly 10 percent over 2008. Access to grocery
coupons, as well as savings at major retailers such
as Target and Best Buy, drove increased member
engagement in benefits.
For those with hearing problems, discounts
on services provided through HearUSA were
piloted in two states, with plans to expand in
2010. To offer members an affordable way to
stay fit, savings on the Leslie Sansone Walk at
Home program were made available. Expanded
products for long-term care gave members more
choice in protecting their future.
As America became more diverse, so did AARP.
We welcomed more new African American and
Hispanic members in 2009 than in any previous
year. Some of these gains resulted from the “Vivir
Mejor” (Live Better) campaign, which expanded
awareness of AARP among Hispanics.
Our flagship bilingual publication, AARP Segunda
Juventud, expanded farther into multimedia
with daily two-minute radio spots and a weekly
30-minute radio program. The video profile of
fashion designer Carmen Marc Valvo produced
in conjunction with a 2008 Segunda Juventud
magazine article was honored with a Webby
award for online excellence.
‘superbugs’ article saved a Life A grateful
member called to say that the March AARP Bulletin
special report, “Battling Superbugs,” saved her life.
Following her stomach surgery, the woman said, four
doctors and four hospitals were unable to figure out
why she couldn’t put weight back on. Then she read
our article and realized, “This is me!” She asked her
doctor to test her for an organism called Clostridium
difficile. Sure enough, she had this intestinal bug,
which a doctor treated effectively. The member told
us, “If I hadn’t read your article, I’d be dead as a
African Americans received information and
timely updates about a variety of issues, thanks
to a new collaboration between AARP and the
National Newspaper Publishers Association
Foundation. News articles, feature items and
commentaries on health, financial, housing,
safety, legal and other topics were distributed via
NNPA-member newspapers to their 15+ million