AARP Services oversees and manages the relationships with the service providers of AARP-endorsed
products and services. These companies often offer specially designed services and price-points for the
members of AARP. They develop unique offers, expand into under-served markets and create marketing
messages that educate consumers. AARP receives royalty income from these providers that is used in
support of AARP’s social welfare mission.
The products and services offered by AARP-endorsed providers provided nearly $657 million of royalty
revenue directly to AARP in 2009, a year-over-year growth of $4.3 million.
These financial resources helped AARP to build and grow community projects, support advocacy efforts at
the national and state levels and to leverage the power of AARP members.
At AARP Services we know our ultimate goal is to create a better world for all as we age. Our focus is on
improving the marketplace to better serve the 50+ population. The service providers we work with are
selected for their sound business practices and commitment to join us in supporting the goals of AARP.