AARP Services, Inc. celebrated its 10th
birthday in 2009. We did a lot of counting
up how far we’ve come, how much we’ve
accomplished and how many AARP
members we’ve served. Numbers are
certainly important to us, as they are for
any organization. But, ultimately, the most
important numbers to us are “one on one;”
one member’s relationship with our one
AARP. Our success is measured by how we
provide for each individual. And, although
the relationships we manage number in
the millions, it’s providing each of those
members access to products and services
that they find valuable, regardless of their
particular situation, that’s our goal.
Basically, our role is to research what goods
and services members want and need most;
analyze the marketplace to look for gaps and
other opportunities; then identify service
providers who will understand these insights
and explore how we might be responsive.
When a company’s product or service merits
AARP’s approval, AARP Services manages
the relationship to help ensure good value
and positive member experiences.
We set high standards of service for all of
the providers we work with and constantly
collaborate on ways to improve the products
and the services they offer to AARP
members. We understand the importance
of keeping interactions safe, effective and
simple. We choose service providers who are
as dedicated as we are to serving people 50+.
And we are always looking ahead, to next
year, the next decade, to new products
and new ways to stay in touch with
consumer trends.
AARP’s great size and reputation grant us
the opportunity to make positive changes in
the marketplace. Through the companies we
work with, we can alter the experiences of
older consumers. We can open up markets to
underserved groups. Along with our goal of
increasing member value in AARP, we serve
a goal of affecting positive market-driven
social change.
Our 10 year anniversary was great to
celebrate. We know we’ve made a real
difference in the lives of millions. But it’s
the next 10 years that will be truly exciting.
With changes coming in health care delivery,
expanding technologies and new financial
challenges, the opportunities for helping
people understand and use available services
is going to continue to expand. As you’ll see
in this report, we are ready to meet these
opportunities with action. We hope to help
millions of AARP members become more
knowledgeable planners for their years
after 50.
2009 was a busy and successful year for
AARP Services. We recognize that the work
we do enriches lives and provides security to
millions of unique individuals. That’s our real
success, measured one person at a time.
