AARP Services, Inc.—2010 Revenue Growth Supports AARP
AARP Services oversees and manages the relationships with the service providers of
AARP-endorsed products and services and provides quality control over these products
and services. These companies often offer specially-designed services and price-points
for the members of AARP. They develop offers, expand into under-served markets and
create messages that educate consumers.
AARP receives royalty income from these providers that is crucial to supporting the
short- and long-term goals of the Association. Financial resources are used to build and
grow community projects, support advocacy work nationally and locally and leverage
the power of AARP members. At AARP Services we know our ultimate goal is to enhance
the quality of life for people over 50 and support positive social change through market
innovation and leadership.
The products and services offered by AARP-branded providers generated $679.5 million
of royalty revenue to AARP in 2010, a year-over-year growth of $22.6 million or approximately 3. 4 percent.
The AARP-branded health-related offerings generated the largest percentage (69 percent) of revenue, followed by financial products and services (29 percent) and the AARP
Travel and Discount programs ( 2 percent).