AARP Bulletin - April 2010

Your AARP ; Where We Stand
By A. Barry Rand, CEO

SENIOR VICE PRESIDEN T, PUBLICATIONS Catherine Ventura-Merkel
EDITOR IN CHIEF & SENIOR VP, PUBLICATIONS Hugh Delehanty
GROUP PUBLISHER & SENIOR VICE PRESIDENT Jim Fishman
VICE PRESIDENT, PUBLICATION OPERATIONS Traci L. Lucien

Bulletin™

A New Beginning
The passage of health reform
marks a new begin-
ning in America.

; Helping Americans to plan for their future
long-term care needs and receive services in their
homes to help them stay out of nursing homes.
The road to health care reform has been long
and difficult, but it is a journey that was born
of necessity. Health care consumes roughly
one-sixth of our nation’s economy today, and
will reach 20 percent within seven years if cur-
rent trends continue. These skyrocketing costs
have been straining the budgets of families and
businesses as well as the government. As costs
continue to grow faster than the general econ-
omy, they are crowding out other priorities and
driving people into bankruptcy. Moreover, rising
health care costs are one of the main threats to
the opportunity and prosperity of future gener-
ations—closing the door to the American dream
for our kids and grandkids. We could not allow
that to happen.
This is not the end of the health reform effort;

AUG. ’07. More than 2,000 AARP staffers rally on Capitol Hill for health care reform.
it is just the beginning. And at AARP, we too are
just beginning to help all Americans better under-
stand how it will affect them. We’ll work to make
sure that elements of the bill get implemented as
they are intended, and we’ll continue to work to
improve all aspects of health care, especially Medi-
care, to make sure that people 50-plus get the care
they need.
In 1959, then-Sen. John Kennedy said, “Let us
not seek the Republican answer or the Demo-
cratic answer, but the right answer.” We believe
that supporting health care reform is the right
answer. It marks the beginning of a new and im-
proved system that will make health care better
and more affordable for all of us. This is, indeed,
a new beginning. ;

EDI TOR AND VICE PRESIDEN T James S. Toedtman DEPU T Y EDITOR Teo Furtado

DESIGN DIREC TOR Eric Seidman

EXECU TIVE EDI TORS Barbara Basler, Kim Keister, Carol Simons MANAGING EDITOR Cathy Ginther

FEATURES EDITOR Barbranda Lumpkins Walls SENIOR EDITORS Patricia Barry, Carole Fleck, Trish Nicholson MANAGER, EDITORIAL COPY Brian Miller COPY EDI TORS Don Beaulieu, Victoria Lemley SENIOR EDI TORIAL RESEARCHER Roberta Yared EDI TORIAL RESEARCHER Corinne Hayward EDITORIAL PRODUCTION MANAGER Cathy L. Hall AR T DIREC TOR Cathy Kelley

ASSISTAN T ART DIREC TOR Anne Masters DIREC TOR OF PHOTOGRAPH Y Michael Wichita SENIOR EDI TORIAL ASSISTAN T Nicole Williams ONLINE DAILY NEWS EDITOR Tina Johnson-Marcel ONLINE MULTIMEDIA EDI TOR Nicole Shea ONLINE CON TEN T PRODUCERS Elizabeth N. Bro wn, Douglas Van Sant

PRODUC TION MANAGER Brian S. Horting QUALITY MANAGER Mel Baughman PRODUCTION COORDINATORS Roland A. Bland, Sherry Coleman, Judy Skilling

ADVER TISING POLICIES MANAGER Pamela Byrd Berard ADVER TISING POLICIES ANALYS TS Brenda Allen, Mireya G. Donahue DIR. OF PUBLICATIONS PLANNING & PROMO TION David Singleton PLANNING & PROMOTIONS MANAGER Heather Nawrocki EDI TORIAL CON TRAC TS SPECIALIS TS Amelia Jones, Pauline Moukouri

SENIOR MANAGER, MEDIA RELATIONS Michelle Alvarez SENIOR RESEARCH ADVISER Earnestine Hargrove I T SUPPOR T Consuela Allen, William Coulter, Matthew Haines, Nono Kusuma, Bonnie Russell, Josh Singer VICE PRESIDEN T, ADVERTISING Shelagh Daly Miller DIREC TOR, SPECIAL ACCOUN TS Ina Nordstrom NE W YORK SALES MANAGER Peter Zeuschner TRAVEL CATEGORY MANAGER Patricia Slattery ACCOUN T MANAGERS Kelly Burke, Raquel Hagen, Helen Holtzman, Michelle Weisfeld

VICE PRESIDEN T, MARKE TING Patricia Lippe Davis MARKE TING DIREC TOR Bonnie Maglio RESEARCH DIREC TOR Mark Bradbury

ASSOC. DIREC TOR, IN TEGRATED MARKE TING & MERCH. Laurie Levitt ASSOC. DIREC TOR, IN TERAC TIVE MARKE TING Linda Tse Correia ASSOC. DIREC TOR, MARKE TING EVEN TS & PROMO TION Shari Horowitz SENIOR MARKE TING MANAGER Chris Tedrick PROMO TIONS MANAGER Lisa Van Dyne SENIOR ADVER TISING BILLING SPECIALIST Surfina Adams ADVER TISING BILLING ASSOCIATE Tracey Fanuele ADVER TISING SERVICES ADMINISTRATOR Christine Merklinger ADVER TISING SERVICES SPECIALIST Lori Cordenner ADVER TISING SALES REPRESEN TATIVES NE W YORK Advertising Sales Office 646-521-2500 DETROIT Maiorana+Partners 248-546-2222 MIDWEST Zoeller Media Sales 312-782-8855 ATLANTA McLaughlin Media Mix 770-888-2212 FLORIDA McLaughlin Media Mix 561-904-9190 SOUTHWEST Carol Orr & Co. 214-521-6116 WEST COAS T PP W Sales Group 415-543-5001 CANADA York Media 613-832-0576

DIREC T RESPONSE Adriana Associates 212-719-5952

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