many people to have areas to just do
plain old physical exercise has become more limited,” says
Scott Latimer, M.D., market president for Humana.
The second reason: Getting adults to exercise is good for
business. The benefits of exercise in later life include slowing bone loss and reducing the risk of dementia, diabetes,
But Humana learned through internal
research that simply telling people they
should exercise wasn’t enough. “We’ve
found that if you can make a health activity fun,” says Latimer, “people are much
more likely to do it.” ;
Continued from page 18
PHOTO B Y JEN JUDGE
Cynthia Ramnarace writes about health
and families. She is based in Rockaway
Beach, N. Y.