Beware of New.
Being new is not always a good thing.
In fact, “new” is usually a fancy way of saying untested, untried and unready.
Some proof? Instead of creating more free time, new technologies have made
it harder to leave our jobs at the office. And instead of providing comfort and
support, new shoes always give us blisters. (Always.)
Why on earth would anyone unleash something new?
Luckily, at Post Shredded Wheat we always temper any new ideas with
the same one, original ingredient we’ve been using since 1892 – fiber-rich,
100% whole grain wheat. So while the natural vanilla and real almonds in
Post Vanilla Almond Shredded Wheat might be new, they’re simply baked
into pure, honest-to-goodness wheat. The same kind we’ve been shredding
for 117 years.
As a result, it’s the only delicious new cereal on the market that’s sort-of-new.
Frank Druffel
“We put the‘no’ in innovation”
See Frank in action at ThePalaceOf Light.com
