::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: navigatortrends
CLOCKWISE, FROM TOP LEFT: ILLUSTRATION BY ADAM McCAULEY; ILLUSTRATION BY ADHESIVE DESIGN; MASTERFILE;“BEAUTY BOUND” SOURCE: VIBRANTNATION.COM
It Is Easy
Being Green
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
On the very first
Earth Day (in 1970),
111 million vehicles
zoomed down U.S.
roads. Now the num-
ber is 254 million—
which makes a clean
planet seem about as
likely as a fuel-
efficient Hummer.
But small actions can
make a world of dif-
ference, and that’s
why the Earth Day
Network—a global
group of eco-minded
organizations—is
encouraging people
worldwide to do one
billion Earth Day “acts
of green,” from pick-
ing up litter in their
neighborhoods to
recycling soda cans.
You can celebrate
this year’s event on
April 22 and register
your action online at
billionactsofgreen
.net. To download
a new tool kit that
offers simple tips
on going green,
visit createthegood
.org/diy-toolkits.
—Frank J. Yuvancic
:::::::::::::::::::::::::::::::::::::::::::::::::::::::
Who You Callin’ Granny?
HAVING GRANDKIDS: spectacular. Being called
“Gramps”: sobering. Want a cooler moniker? The
New Grandparents Name Book offers more than
700 options. “Choose carefully—the name sticks,”
says coauthor Lin Wellford, 58 (who goes by “Mimi”).
But there’s no need to be traditional: the Preschool Experience in
Newton, Massachusetts, recently asked 40 of its teeny tots what they
called their grandmothers, and only five said “Gramma,” “Gram,” or
“Granny.” Check out these modern alternatives—yes, you really can
try these names—from Wellford’s guide. —Leslie Quander Wooldridge
It’s called the lipstick effect: the retail-biz gospel that women buy cheaper luxuries instead of pricey ones during a recession. But boomer women are proving to be an always- look-your-best exception. Their biggest cosmetic splurge: antiaging moisturizer. —L.Q. W. Beauty Bound
Percentage of boomer
women still buying high-end items such as clothes,
shoes, and handbags
NAMES
Napa and Sonoma
Dilly and Dally
Greena and Greenpa
Granzilla and Grambo
Glammy and Grandbeau
Twinkles and Slick
USED B Y
Wine enthusiasts
The couple who won’t be rushed
Earthy environmentalists
Action-hero wannabes
A truly elegant pair
We don’t want to know
Percentage who are willing to pay more for beauty
products that include
higher-quality ingredients