national chain and only about $14
recirculates.” Buying local is also
about trading superstore sterility—
and packed parking lots—for some-
thing more unique. “For people
50-plus it’s all about the experience,”
says Mitchell. “You enjoy walking to
the bookstore during the day and to
a restaurant in the evening. It’s about
choosing the quality of the experi-
ence over the cheapest option.”
This desire for distinctness is
turning area goods and services into
neighborhood favorites. Maryland’s
Linganore Winecellars, for example,
has scores of state residents as fans,
and Hawaiian residents are partial
to the Manoa Honey Company in
Oahu. What’s more, independent
business alliances in Utah, New
Orleans, and Portland, Maine, are
championing buy-local campaigns,
and these local business groups are
growing at the rate of about 25
percent a year, Mitchell reports.
But will localism’s popularity fade
faster than last year’s fringed boots?
Not a chance, says trend expert Joel
Kotkin, author of The Next Hundred
Million: America in 2050. He expects
the interest to grow as boomers retire
and seek locally owned shops and eateries. Adds Mickki Langston of Denver’s independent business alliance:
“You think, ‘Do I want my community
to have the same stores as the rest of
the world? Or do I want an experience I can’t find anywhere else?’ ” ;
People 50+ are
the happiest...
...while
those
18–24 are
the least
content,
says a
Harris poll.
WHEN A VACATION ISN’T 62% of those 45–54
have used their paid leave for caregiving.
Says Jason Backe, master colorist at New York City’s Ted Gibson Salon:
“It conveys an image of wisdom and intelligence. It’s a power thing.”
Gray Hair: It’s to Dye For
Kelly Osbourne
TV personality—
and Ozzy Osbourne’s
daughter
Lilly Scott
American Idol
contestant
Kelis
Singer
WHO’S
GOING
GRAY
Lady
Gaga
Singer
Tavi Gevinson
Fashion blogger
Jay Manuel
TV personality
Kate Moss
Model
Pink
Singer
Cheer Up! Generation Y is becoming “Generation Why-Are-We-So-Bummed-Out.” Just 26 percent of those 18 to 24 say
they’re happy, with 55 percent frustrated by work. With age,
fewer folks report job stress—perhaps why 44 percent of Americans 65 and up are happy, plus 37 percent of those 50 to 64.
Ah, Youth! Sometimes We Don’t Miss It
