WHAT’SNew
POLL
Source: Marist Poll
46%
of people
45 to 59 rate
“whatever”
as the most
annoying word or
phrase used in
conversation.
B Y LAURA DAIL Y
ILLUS TRATION B Y JOE ZEFF DESIGN
Why Americans are
more eco-cheap
than eco-conscious
The
High
Cost of
Going
Green
Trends
Elizabeth Romanaux
considers herself “green.”
She recycles. She composts.
But she won’t pay a premium
for an eco-friendly hotel room
or cleaning products. “It isn’t
that I can’t afford them; it just
goes against my grain to pay
more,” says the 55-year-old
communications consultant
from Princeton, New Jersey.
Romanaux is among a
growing number of 50-plus
POLL ILLUSTRATION BY MICHAEL SLOAN
